Experience in the advertising industry since 2004.Able to take concepts, services and products, andcreate powerful, effective world-class videocampaigns that articulate the message with clarityand impact.A proven history of video-based company brandingand video pitch-decks that have generated multi-million dollar company valuations, increased sales,generated leads, and retained existing clients.
Obtaining an Advanced Diploma of Screen and Media in 2004, I began my career as a broadcast commercialeditor, and transitioned into directing after 3 years. Having worked on over 3,000 broadcast TV commercialsin the capacity of editor and director, I moved on to conceptualise and direct music videos for Sony MusicBMG in 2013.From there, I transitioned into freelance branding for new global technology startups for several years. Oneparticular startup received a AUD$10m valuation using the brand campaign I designed and executed duringtheir first round of funding.I have extensive experience working on set, in the editing room, working at advertising agencies, marketingdepartments of corporations, post-production companies, and freelancing. My strongest skill is my ability tocreate clear, emotionally effectual video content based on an idea or goal.
Obtaining an Advanced Diploma of Screen and Media in 2004, I began mycareer as a broadcast commercial editor, and transitioned into directingafter 3 years. Having worked on over 3,000 broadcast TV commercials inthe capacity of editor and director, I moved on to conceptualise and directmusic videos for Sony Music BMG in 2013.From there, I transitioned into freelance branding for new global technologystartups for several years. One particular startup received a AUD$10mvaluation using the brand campaign I designed and executed during theirfirst round of funding.I have extensive experience working on set, in the editing room, working atadvertising agencies, marketing departments of corporations, post-productioncompanies, and freelancing. My strongest skill is my ability to create clear,emotionally effectual video content based on an idea or goal.
GLU MAPApp to manage teams workingon construction sites, coveringsafety, clock-ins, and pin drops.
Obtaining an Advanced Diploma ofScreen and Media in 2004, I beganmy career as a broadcast commercialeditor, and transitioned into directingafter 3 years. Having worked on over3,000 broadcast TV commercials in thecapacity of editor and director, I movedon to conceptualise and direct musicvideos for Sony Music BMG in 2013.From there, I transitioned into freelancebranding for new global technologystartups for several years. Oneparticular startup received a AUD$10mvaluation using the brand campaign Idesigned and executed during theirfirst round of funding.I have extensive experience working onset, in the editing room, working atadvertising agencies, marketingdepartments of corporations, post-production companies, and freelancing.My strongest skill is my ability to createclear, emotionally effectual video contentbased on an idea or goal.
Experience in the advertising industrysince 2004. Able to take concepts,services and products, and createpowerful, effective world-class videocampaigns that articulate the messagewith clarity and impact.A proven history of video-based companybranding and video pitch-decks thathave generated multi-million dollarcompany valuations, increased sales,generated leads, and retained existingclients.
On set directing"Untouchable"- Sony Music BMG 2013
Premiere of X-Factor's"Fourtunate" music video
On location of the brand video shootof "NeonCEO", in 2021 with veterancinematographer Borce Damcevski. Iconceptualised, wrote, directed andedited this campaign.